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Avenue Theatre returns to silver screen roots


In a triumphant celebration of cinema and local history, the iconic Avenue Theatre in downtown West Plains is set to bring movies back to its screen after a hiatus of 37 years. Closed to films since 1986, the rejuvenated theatre is now ready to roll the reel, promising an enchanting mix of new releases, timeless classics, and captivating independent films, starting August.

Constructed in the heart of West Plains in the mid-20th century, the Avenue Theatre, with its grand marquee and timeless charm, has long been an emblem of the town's cultural heritage. While it ceased movie operations in the late 80s, the theatre has stayed alive in the town's collective memory. The upcoming revival aims to not just reignite local passion for cinema but also breathe new life into the historic landmark.

The refurbished Avenue Theatre will boast state-of-the-art facilities, combining the classic allure of a bygone era with the audiovisual quality expected by contemporary audiences. A 26-foot screen will dominate the theatre, creating an immersive experience that transports audiences into the cinematic worlds of their choice. To accompany the visual grandeur, the theatre has been fitted with 7.1 Dolby surround sound, offering an auditory experience that will envelop viewers and further deepen their engagement with the films.

The technical enhancements are designed to create a seamless fusion of past and present, offering a venue that echoes the nostalgic charm of a classic movie theatre while ensuring a top-tier viewing experience. The capacious interiors of the theatre, still holding onto its original architectural charm, are set to provide the perfect setting for a cozy yet captivating movie experience.

Perhaps most exciting about the Avenue Theatre's return to cinema is the diverse selection of films it plans to show. The management aims to cater to a wide variety of cinematic tastes, from lovers of new releases who wish to catch the latest Hollywood blockbusters, to fans of iconic classics who long for a chance to experience their favorite films on the big screen once more. Additionally, the Avenue Theatre will also serve as a platform for independent cinema, shining a spotlight on non-mainstream productions that promise a distinct narrative perspective.

"We are thrilled to be bringing the magic of movies back to the Avenue Theatre," said the Chris Herbolsheimer, the theatre's manager. "Our aim is to offer a unique movie experience that blends the nostalgia of the past with the cutting-edge technology of the present. We want our audiences to rediscover the joy of watching a film on the big screen, whether it's the latest blockbuster, an old favorite, or an indie gem."

The return of movies of the Avenue Theatre is a testament to the enduring allure of cinema and the significant role it plays in community life. It reflects the town's commitment to preserving its cultural landmarks while adapting to modern entertainment needs. With the first films set to light up the screen in August, movie lovers in West Plains and beyond can look forward to once again immersing themselves in cinematic worlds at this historic venue.