Many years ago, I read best-selling author John Maxwell’s fascinating book, The 21 Irrefutable Laws of Leadership. Maxwell told a dramatic story about businessman Roberto Goizueta, the former CEO of Coca-Cola. In 1997, only a few months before his death, Goizueta delivered a brilliant speech to the Executives’ Club of Chicago in which he shared the passion which motivated him to get up each day. He said, “…A billion minutes ago, Christianity emerged. A billion seconds ago the Beetles performed on the Ed Sullivan show. A billion Coca-Colas ago was… yesterday morning. And the question we are asking ourselves now is, ‘What must we do to make a bil-lion Coca-Colas ago this morning?’”
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